DISNEY SIX VIRTUES
Icon Ideation
Courage - Final Logo
Justice - Final Logo
Transcendence - Final Logo
Chocolate Bar Mockup
Popcorn Pouch Mockup
Apple Juice Mockup
The goal of this project was to create a set of logos and implement them into packaging designs. These logos were made to represent Disney objects as the six virtues, three of which are finalized and shown above. For my research, I began unpacking Disney's target audience, which consisted of children and families. I designed the logos with this in mind, keeping my imagery whimsical yet simple and easy on the eyes. As far as colors go, my goal was to maintain variations of one color. I then translated this aesthetic to my packaging designs, while also including imagery of what the packaging contained. The final designs display the childlike essence I was striving to achieve.